Cheater Cheater, Pumpkin Eater.

The subject of adultery is a delicate one.  On the topic of literally cheating on your partner, your loved one, or someone who trusts you to be committed to only them; I feel we all would like to be on the same page. That page of course being the one that states it is wrong, because it is! Although the fact of the matter is... it happens, and whether or not that person intended to destroy their relationship with their loved one, they do. You can go on about the reasons why they did it, or what was going wrong in the relationship to drive them to that point, but at the end of the day it comes down to the fact that it is just a really shitty thing to do to someone. Now, does that mean we can't cheat on anything in life? That high school math test, that carb free diet, or perhaps our loyalty to a certain product? Not necessarily. Advertisements are always trying to persuade us to go with one product over another, because that's their job. A perfect example of this is the I Can't Believe It's Not Butter commercial.

They are using sex and the taboo aspect of cheating to lure us into the product. In this sense I don't think what they are doing is wrong. They expect people to know that they are not actually telling you that cheating on your loved one is okay, or that they are endorsing that at all. What they are saying is that it's okay to cheat on butter. If people are taking ads like this too seriously and believe that they are trying to make people commit adultery...then I'm sorry but you have your own insecurities you may want to consider working on. There is however a difference between this ad and... 

This one. Maybe some people will say I am contradicting what I just stated above, but come on. Did Reebok not predict the incoming hate mail from girlfriends worldwide about this one? You are literally telling people (specifically men in their 20's) that cheating on your girlfriend is a-ok, as long as you get in that workout. Now maybe I'm biased (being a straight female in her 20's) but this ad is just ridiculous. No, I don't think the people at Reebok are all gorilla head cheaters, but this ad sure says they don't care if people think that they are. I feel like they could have been a lot more successful with this ad if they were a little more subtle, and appealed to both sexes. 

Advertisements can use this subject in a classy way, and have it be very successful, without being overbearing. Overall my opinion on cheating still stands, don't do it. If you want to sleep with other people, you should be single.  But cheating on that one brand you've been loyal to for years, isn't going to make anyone cry and watch the notebook 12 times in a row. So go ahead, cheat on butter.