Humour in Advertising.

I feel as though humour is a strong tool in advertisement. Using humour puts a good memory of the brand in the consumer/readers brain. When they think of that ad, they will remember that it made them laugh, and therefore have a positive experience attached mentally to that brand. Personally when I see a brand take that risk and straddle the line of being inappropriate with their humour, it peaks my interest in a positive way. They are willing to take risks which, to me, shows a confidence in their brand. There is in fact a possible downfall to using humour when the "joke" is just simply not funny, there's nothing worse then when a joke fails and gives you that face-palm moment. It makes the brand look somewhat sad and pathetic. If you're going to go with funny, you better make damn sure it's actually funny. I feel as though people who can't take these advertisements lightly are indeed sourpusses. Life should not always be suit and tie serious. Sometimes, in the world we live in a little laugh can be our saving grace.