Although Suburbia states that they get shoppers. I beg to differ. The ads were clearly directed at young female students, of the shopper variety. Just because a young woman just loves to shop doesn't mean they disregard other important aspects of their life –such as school– which the ads suggest. Clearly the Dartmouth public did not react well to the advertisements. They should have researched their target audience a little more.
Personally, I don't think I would have run the ad, realizing that the public can often be very sensitive to any hint at sexism or the undermining of women. Which they should be. Agencies really have to cover all the bases before running a cheeky ad, if the majority of the target isn't satisfied, you're doing it wrong.
To be honest if I were walking through the mall and glanced at the ad in passing I probably wouldn't think too much of it, but that's just me. I can totally see why people would react negatively, thinking it is sexist, and demand a change. As consumers we have the right to voice our opinion if we are not satisfied with out shopping experience.
If the ad had featured both young men and women I don't think the public would have taken it this seriously, it would have been seen as more of a humorous, cheeky, ad. Which maybe is sexist in itself.
Either way I support the notion of this ad campaign being removed, and believe that they could have played out the same message in a much better–non offensive–way.
No comments:
Post a Comment